Designing a Brand Identity
Project created for GRA-360 at Southern New Hampshire University
Client BeatsFest
Deliverables Logo, Brand style guide
Tools InDesign, Photoshop, Illustrator
About the client
BeatsFest is a rapidly expanding cloud-operated, subscription-based music streaming service aimed at the younger demographic. Their missions is to provide a fresh, hip music streaming service that caters to the tastes of a young, diverse, and active audience.
Project overview
I developed a cohesive brand identity system that reflects the core values, personality, and vision of a fictitious company as part of my Brand Identity Design class. This project involved extensive research, conceptual development, and creative execution to create a logo, color palette, typography, and brand guidelines that seamlessly communicate the brand’s message across multiple platforms. The goal was to establish a visual identity that resonates with the target audience and stands out in a competitive market.
