
Billboard Design
I designed this billboard for IKEA’s fictitious sustainability campaign, capturing the brand’s commitment to driving positive change and addressing environmental issues like deforestation.
I strategically incorporated green instead of IKEA’s signature blue to visually underscore the brand’s commitment to sustainability. This color shift reinforces the eco-friendly message by associating the campaign with nature, helping the audience connect the design with IKEA’s sustainable initiatives.
With the tagline, “Think future. Think sustainability,” and a simple vector graphic of a green seedling growing inside a lightbulb, the design speaks directly to IKEA’s goal of creating eco-friendly products that are sustainable in the long term.
Tools Photoshop, Illustrator
Amethyst Bay
I created a cohesive branding campaign consisting of a print magazine ad and a simple web banner for Amethyst Bay Resort & Spa, a fictional Caribbean resort in St. Thomas, to promote their destination wedding package.
The campaign was crafted to appeal to potential travelers, whether new to the island or exploring new resort options. By integrating the resort’s branding style into each ad, I aimed to position Amethyst Bay as the premier choice for a romantic, tropical wedding experience.
Tools InDesign, Photoshop, Illustrator
Clean Water Project
I created this flyer for The Global Clean Water Initiative, a fictional nonprofit focused on providing safe water access worldwide. This single-sided 8.5”x11” flyer serves as an outreach tool to engage the local community around their new branch in Mexico, inviting them to get involved in meaningful volunteer work. The flyer introduces the organization’s mission with a clear call to action, encouraging volunteers to join and make a difference.
Tools InDesign, Photoshop, Illustrator